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– Nelson Mandela

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1-3 Short Paper Strategic Planning at Apple, Inc.

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Q Instructions The purpose of this case study activity is to: • Provide an opportunity to engage in the strategic marketing process • Discuss how retailers can create and sustain a competitive advantage • Discuss the process of developing new products and/or entering new markets For this paper, you will review the "Strategic Planning at Apple, Inc." case study in your HBR Coursepack and provide your insight and reflections on the case concerning the following questions: • How can a SWOT analysis be used within the context of this case study? • Why does strategic planning impact the competitive advantage and sustainability of Apple, Inc.? Keep in mind that it is an essential skill to write effectively within the business community and a paramount ingredient to strategic planning. This short paper assignment brings you the opportunity to learn, identify, and strategize solutions relevant to the course outcomes. For additional details, please refer to the MGT 600 Short Paper Rubric document.

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Apple Inc. has a future and therefore, a SWOT Analysis must be conducted regularly to analyze the probable ways in which competitive advantages can be built by the organization. This is because technologically, Apple is at the highest level because of the innovation shown by the organizational members. However, sustainability and brand value are important to be considered in order to remain being popular globally. The global customers might want to try new products if they find that the Unique Selling Proposition of Apple is getting lost.